Shop Local tools: Easy Editorial, Letter to the Editor template to copy

Promote local shopping with a letter to the editor or editorial Step by step instructions Ready to promote local shopping to more of your community? Try an editorial or a letter to the editor. You can submit this to your local newspaper, share it in any organization newsletters, and post it on social media! Step […]

Promote local shopping with a letter to the editor or editorial

Step by step instructions

Ready to promote local shopping to more of your community? Try an editorial or a letter to the editor. You can submit this to your local newspaper, share it in any organization newsletters, and post it on social media!

Step 1. Easily grab these 3 simple numbers for your state or territory.

If you’re in the USA, go to Small Business Profiles at the Small Business Administration. Scroll down and click on your state or territory. You’re looking for these numbers:

  • Number of small businesses
  • Percentage of small businesses
  • Percentage of employees

If you’re in another great country, try searching for each stat, like “Number of small businesses” plus the name of your state, territory or most relevant region. I just tried “number of small businesses New Zealand” and found out that there are 546,000 small business that are 97% of all businesses in New Zealand, plus they employ 29.3% of all employees.

Hot tip: Keep the PDF or website for your data open in a tab on your browser or on your phone, and it will be simple to find the numbers to fill in the template.

Here’s an example for the State of New Mexico:

Step 2. Copy the template below to your favorite editor like Google Docs, Word, or even the notes app on your phone!

This template was provided by the Shop Indie Local promotion of the AMIBA – American Independent Business Alliance. They are a great resource for supporting local shopping all year long.

The Google Docs version of the template is here. (That link is subject to change in future years. If it’s no longer working, just copy the text from below.)

Step 3. Look for the sections in brackets {LIKE THIS} and fill them in.

You already know your state or territory name, and you just picked up those 3 simple numbers about small businesses. Just plop them into the note or document to customize it.

Step 4. Change any wording to make it sound more like you!

It’s ok to reword it, add something, or delete stuff that you would never say. The more personal you can make it, the better!

Don’t want to change a thing? That’s fine, too.

Step 5. Add a local story, or tell about a favorite local business.

The perfect place to do this is right after “entrepreneurial spirit.” Just start a new paragraph, and include a couple of sentences like this:

Holder Drug is the perfect example in our town. Not just the pharmacy, but also their amazing soda fountain! They’ve supported my family and yours for better health for generations, and they’re always one of the first donors to any local project.

Step 6. Submit it to a local newspaper.

Just email it to the editor or anyone you know at the paper. Check their website or a recent paper to find the email address. Or text a friend and ask!

Bonus points: Print it in organization newsletters.

If you belong to any club, church or organization, submit this for the next issue of the newsletter or email newsletter.

Double bonus points: Share on social media!

One super effective way to post on social media is to actually print out the letter on paper, sign it by hand, then post a photo of it to Instagram or Facebook with all the best local hashtags. And you can post the text in the comments. Multiply it by cross posting to local shopping or buy/sell groups on Facebook.

Don’t forget the #ShopIndieLocal hashtag! 

That’s it! Ready to go? Here’s the template:

DRAFT Letter to the Editor Template: Shop Indie Local

In {ADD YOUR STATE/TERRITORY}, we pride ourselves on our independent thinking, ingenuity, and self-reliance — qualities reflected in our entrepreneurial spirit.

According to the Small Business Administration’s latest Small Business Profile, our state{OR TERRITORY} is home to more than {ADD NUMBER} small businesses (employing fewer than 500 people), comprising {ADD PERCENTAGE} percent of all {ADD YOUR STATE/TERRITORY} businesses.

Our small businesses also provide the most significant source of jobs across the state{OR TERRITORY}, employing {ADD EMPLOYEE PERCENTAGE} percent of all private-sector workers, compared to an average of 48 percent nationally.

Whether you run a business or not, we all have an essential role to play in supporting entrepreneurial success and community wealth. As many of us look to share gifts with friends, family, and coworkers, we also have the opportunity to give a gift to our community. When making holiday purchases, we ask you to “Shop Indie Local” and choose to spend your d

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